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Special report

Olympics readership depended on language

A special Traffic Report: the Olympics

The past few weeks of the Traffic Report have been dominated by the 2016 Summer Olympics. Since the Olympics are one of the world's biggest international events, you might guess that it dominated the most-viewed articles of other language Wikipedias. And you would be right. But the topics of interest around the world show interesting variations. We love the Olympics, but also love our own Olympics and Olympians.

Using the WMF data available through TopViews*, we compiled charts of the 15 most popular Olympic-related articles for the period of August 5–21, the official period of the Olympics, for seven different language Wikipedias: English, Spanish, German, Portuguese (the language of Brazil, the host country), Russian, French, and Japanese. We considered, but declined, to include the Chinese Wikipedia due to its blockage in China greatly affecting its viewership.**

Michael Phelps is big everywhere, except in Japan.

First of all, Michael Phelps really is popular worldwide. His biography was far and away #1 in English, #2 in Russian and Spanish, #3 in Portuguese, #4 in French, and #5 in German. Similarly, Usain Bolt was generally behind Phelps, and solidly the second most popular athlete of the Games. He ranked #3 in English, #4 in Spanish, #5 in Russian, #6 in Portuguese and French, #8 in Japanese, and #11 in German.

But the old saying "big in Japan" did not apply to Phelps, where he placed 12th, the only place where Bolt was about 25% more popular. To be big in Japan, though, you really had to be Japanese—the top seven Olympic-related articles were filled by Japanese medalists, not even interrupted by general articles like 2016 Summer Olympics (#1 on five lists) or the All-time Olympic Games medal table which were usually popular across the board. Japan's list was led by Saori Yoshida, who won wrestling silver, and had 240% the views of Phelps. She was followed by many others, presumably now household names in Japan, including gymnast Kōhei Uchimura (#2) and table tennis whiz Ai Fukuhara (#3).

Though the Japanese Wikipedia is the most extreme case, it is not fair to single it out; the data reveals that every language edition tends to favor its own. French judo practitioner and gold medalist Teddy Riner beat Phelps and Bolt on the French Wikipedia. Elsewhere, local favorites were not far behind Phelps and Bolt. In Spanish, Argentine tennis player Juan Martín del Potro, who won silver, was #5, and Spaniard Rafael Nadal was #9. In German, horizontal bar gold medalist Fabian Hambüchen (#8) was the top local hero. And in English, American gymnasts including Simone Biles (#4) and Aly Raisman (#9), and swimmers Katie Ledecky (#8) and Ryan Lochte (#11), were prominent, though India's P.V. Sindhu, who won silver in badminton, drew an impressive #6 showing on the otherwise American-dominated list. Sindhu and the top Americans, other than Phelps, do not appear on the other charts. And vice-versa: English speakers, for instance, were not focused on the three medals won by Russian gymnast Aliya Mustafina (#6 in Russia); she doesn't appear anywhere on the English (or other) charts.

Everybody wants to know how everyone else is doing; medal table charts were also popular articles, including the All-time Olympic Games medal table and the 2012 table. But people especially want to know how their country is doing. Thus the Spanish Wikipedia saw Mexico at the Olympics at #10, Colombia at the Olympics at #11, and Argentina at the Olympics at #13. Brazil at the Olympics was #5 on the Portuguese Wikipedia, and in their respective domains, Russia at the 2016 Summer Olympics was #3, and France at the 2016 Summer Olympics was at #10.

Not popular in English, but rather popular elsewhere, was Football at the 2016 Summer Olympics. Perhaps because the American women's team floundered, no football-related articles are in the English Top 15, but such articles hit #3 in Germany (who won medals in both men's and women's), #7 in Spanish, #8 in Portuguese, and #14 in Russian. But if your country is good in a sport, like Germany was in football, or France was in the modern pentathlon (women's silver, #5), that's what you're most likely going to watch.

Our data collection showed that the Olympics were very popular everywhere. Other non-Olympic topics do appear in their general charts (remember the charts below are Olympic-only articles), just as we see on the Traffic Report, but to about the same extent. The lone exception may be Russian, where the popularity of other articles such as the film Suicide Squad seemed a bit higher—perhaps a reflection of the disqualification of many Russian athletes.

So, just like the Ancient Olympic Games brought together all of Greece, the modern Olympics does seem to bring us all together. We may celebrate our own victories a bit more, but that is part of a human nature we all share and treasure.

English Wikipedia

Indian badminton star P.V. Sindhu, #6, earned her position among a slew of Americans on the English Wikipedia.
Rank Views Article Notes
1 8,541,642 Michael Phelps American swimmer
2 5,834,783 2016 Summer Olympics
3 3,972,644 Usain Bolt Jamaican sprinter
4 3,047,891 Simone Biles American gymnast
5 2,069,683 Olympic Games
6 2,046,156 P.V. Sindhu Badminton silver for India
7 1,941,000 Aly Raisman American gymnast
8 1,833,635 Katie Ledecky American swimmer
9 1,833,545 2012 Summer Olympics medal table
10 1,825,836 List of Olympic Games host cities
11 1,784,183 Ryan Lochte American swimmer
12 1,717,762 All-time Olympic Games medal table
13 1,635,559 2024 Summer Olympics
14 1,630,544 2020 Summer Olympics
15 1,524,028 India at the 2016 Summer Olympics

Spanish Wikipedia

Juan Martín del Potro of Argentina (#6) won silver in men's singles tennis.
Laura Ludwig (#10) and Kira Walkenhorst of Germany won gold in beach volleyball.
German Wikipedia
Rank Views Article Notes
1 1,194,670 Olympische Sommerspiele 2016 2016 Summer Olympics
2 424,724 Medaillenspiegel der Olympischen Sommerspiele 2012 2012 Summer Olympics medal table
3 379,697 Olympische Sommerspiele 2016/Fußball Germany won women's gold and men's silver in football.
4 366,095 Medaillenspiegel der Olympischen Sommerspiele 2016 2016 Summer Olympics medal table
5 328,098 Michael Phelps #1 on en.wiki
6 259,090 Ewiger Medaillenspiegel der Olympischen Spiele All-time Olympic Games medal table (#12 on en.wiki)
7 231,559 Moderner Fünfkampf Modern pentathlon; Germany did not medal
8 226,895 Fabian Hambüchen German gymnast, gold in horizontal bar
9 225,299 Olympische Spiele Olympic Games
10 214,151 Laura Ludwig German, won gold beach volleyball
11 211,147 Usain Bolt #3 on en.wiki
12 183,147 Angelique Kerber German, won silver in tennis
13 175,795 Fußball bei den Olympischen Spielen Football at the Summer Olympics
14 167,722 Franziska van Almsick Famed German swimmer 1992–2004 Games
15 161,435 Isabell Werth German, two medals in equestrian events

Portuguese Wikipedia

Brazilian Daiane dos Santos (#9) appeared in the 2004–2012 Olympics.
Russian gymnast Aliya Mustafina (#6) won three medals at this Olympics, including gold in uneven bars.
Judoka Teddy Riner of France was the most popular athlete on the French Wikipedia.
Table-tennis player Jun Mizutani won two medals and was the seventh-most popular athlete in Japan, but that was still more popular than both Phelps and Bolt.
Rank Views Article Notes
1 820,546 吉田沙保里 Saori Yoshida won wrestling silver.
2 649,113 内村航平 Kōhei Uchimura won two golds in artistic gymnastics.
3 553,213 福原愛 Ai Fukuhara won table tennis bronze
4 549,533 ケンブリッジ飛鳥 Asuka Cambridge, silver in 4×100 relay
5 503,043 伊調馨 Kaori Icho, wrestling gold
6 482,702 ベイカー茉秋 Mashu Baker, judo gold
7 442,357 水谷隼 Jun Mizutani, 2 table tennis medals
8 429,937 ウサイン・ボルト Usain Bolt
9 384,173 松友美佐紀 Misaki Matsutomo, tennis gold
10 366,963 伊藤美誠 Mima Ito, table tennis bronze
11 344,874 ロンドンオリンピック (2012年) での国・地域別メダル受賞数一覧 2012 Summer Olympics medal table
12 341,853 マイケル・フェルプス Michael Phelps
13 328,527 近代オリンピックでの国・地域別メダル総獲得数一覧 All-time Olympic Games medal table
14 306,033 石川佳純 Kasumi Ishikawa, team table tennis bronze
15 291,440 リオデジャネイロオリンピック 2016 Summer Olympics

Notes

  • *One caveat on TopViews: TopViews compiles data on the 1,000 most viewed articles on a Wikipedia for each day. Running charts for longer periods compiles from those daily charts. Thus, when an article drops out of the top 1,000, those views for a day will not be included in the compiled data. Generally speaking, we have found that this gap is not a significant problem when looking at the most popular articles. The English Traffic Report and WP:TOP25 are usually derived from the WP:5000, which includes all viewcount data, but there is no similar source for other-language Wikipedias. On the current WP:5000, the 1,000th most viewed article has under 59,000 views for one day. This number should be significantly lower on other language Wikipedias, which receive less traffic.
  • **We also reviewed statistics[1] for the Bengali Wikipedia (7th on the list of languages by total number of speakers), but traffic and usage there was too low to yield usable information. Though their page on the 2016 Summer Olympics was in their top 10 (#5), many of the more viewed articles on that project are traditional encyclopedic topics, e.g., #1 was Sheikh Mujibur Rahman, the founding leader of Bangladesh. Only 21 articles (on any topic) had more 5,000 views during the Olympics on that project.
The Arabic Wikipedia was also considered.[2] Though it has more traffic than the Bengali project (their 2016 Summer Olympics article was #1, showing users go there for topical information, the general Olympics Games article was #2, and Phelps was #10 among all articles), but only about 50 articles on that project broke 50,000 views during the Olympics, and primary encyclopedic articles (like Egypt and Saudi Arabia) were among them. Ultimately, space and time limitations led to the selection of seven languages to sample.

















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